You can have a business without a brand but why should you have a brand? A brand gives a business its unique identity. It identifies the look, feel, voice and personality of a company. Think about it, what is Nike without its brand?
A brand should authentically represent itself communicating clearly what its products or services mean to its customers. It’s not magic, its insight. Here are the key elements you’ll need to explore to ensure your brand is on point.
What is your brand philosophy?
Put together a vision board filled with words, pictures and drawings that resonate with your brand.
What is your brand personality?
This helps define what you do and what you don’t do, where you draw the line and what differentiates you from your competitors.
What’s your value proposition?
In a single sentence, your value proposition aligns key people in the business with a single purpose and explains why customers should buy your products.
What’s your story?
This is as individual as you are and it needs to tell your audience who you are and why you’re doing what you do. Essentially it is your “Why”
What’s your tone of voice?
A big part of having a clear brand voice is familiarity - it makes you recognisable as a brand and people know what to expect.
These are all essential questions we asked when building your brand and identifying your brand position in the market place. It helps us distinguish your look and understand which media channels may work best for your brand.
Now that you’ve had time to reflect on your brand it’s time to start creating. To get started we have a design starter pack which gives companies a logo and all their main branded collateral. For our branding packages price list click the button below.