We break down some of the most common social media goals used to track your online performance.
You want to make sure the time you are investing on social media is paying off and that you are creating and connecting with the right people for a conversion.
So, let’s look at creating SMART social media goals
SMART is an acronym for:
- Specific: Make sure your goals are clearly defined and simple
- Measurable: Use your analytic tools
- Achievable: Is your goal possible?
- Realistic: Do you have the time and capabilities to invest in making these goals?
- Time Sensitive: What’s your time frame?
You should see that when you invest time in social media marketing you are increasing your brand awareness online whilst also increasing your sales. The more engagement you have with your audience the better the relationship you will have and the more likely you are to be top of mind when your customer is in the decision making cycle.
It’s important to keep these SMART goals in mind when setting your social media strategy as it will be the small adjustments and add on’s that you make along the way that will help you achieve better outcomes.
If you need help launching your business online we are able to assist you every step of the way.