In this digital age, the way we interact and take in information is ever evolving. For a brand to reach it's potential customer in this social age they should look to collaborating with influencers also know as the new age “culture makers". These creators are a brands' link into the right target market. This shift in the way consumers filter and interact with new products and brands are becoming ever more apparent.

When seeking out an influencer it is important that the influencer share their experience with the brand as authentically as possible, over their social media channels, so to resonate with their unique audience whilst integrating the band (or product) into their story.

What should you look for when finding you ideal influencer and marketing?

1. Authenticity from a shared purpose
Find a collaborator who’s audience is true and authentic and is in line with your brand.

2. Don’t just broadcast; build a community
It’s not a hard sell it’s building a relationship based of like minded values

3. Get creative
It’s social. Loosen up the traditional sales pitch and get real with your customers. Be engaging.

4. Ask yourself: “Who will LOVE this?”
Find what truly resonates with your audience indulge in their passions, be different and take a risk.

Knowing how a brand fits in with a content creator is an art, and that’s where we can help you source and reach out to the right influences. It’s about finding the right place and time for your brand to filter in, create meaning and connect.

If you need help growing your business online, we provide several packages to help you get set-up, connected with the right people and to manage your page. For more information on these packages:

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