With access to so many insights and stats across social media channels it can be overwhelming to know what you should be looking for and what you should be analysing.
Where do you even start?
1. Received Comments.
Engagement. Whilst receiving likes are nice, comments are what we’re looking for. Consider the amount of time it takes to like a photo compared to writing a comment. The more engagement you have the better relationship you have with a customer base. This means your message is really resonating with the right people. You’re building a loyal following and a community.
2. Engaging Hashtags
Make sure to monitor and review which hashtags gain you more likes and engagement. Putting together a simple list is a great start and time saver, that way you can add them into relevant posts as often as you need to.
3. Engagement Per Follower
What is your engagement interaction relative to your follower size? You can’t compare your companies profile to that of larger brands like Nike who have millions of followers. This is a key indicator to understanding if your followers are resonating with your content. Try to create content that keeps your audience checking back in with your page.
4. Followers Gained.
How much reach are your post getting? It’s important to measure this metric over a period of time, not day by day. Whilst it’s important to grow your page followers its also important to keep up your engagement. You can look to collaborating with influencers asking for shout outs which is a word of mouth between networks. This will help you grow your reach and increase your followers.
5. Referral Traffic
How much traffic is your website receiving from Instagram? Although the platform lacks a click through link of posted content it only provides marketers with a website like on the bio of a page, this could seem limiting but simply ensuring that your call of action leads the user back to the bio link which can be customised will mean you can track your conversion per post.
There are some great online tools to help you track and schedule in your social media content. We love using Hootsuite and Iconsquare. For more information on how to report and analyse your data for optimal results, simply give us a call and we can organise a one-on-one workshop.
If it all seems too much, find out more about our social media marketing packages we have on offer.