If you’re currently reading this it means you want to know more about how to work with influencers (duh..). As social media is continuing to grow and grow, it’s no secret that advertising your brand through influencers is one of the best ways of getting your brand out there. The way you approach influencers can make or break your relationship with them and not gonna lie, it can be a bit scary sometimes.
Well don’t worry; we’ve got you covered. Here are our top four tips.
1. Engagement Over Numbers
You’re probably thinking, what the heck are you talking about? Isn’t followers key? Well yes, but in some cases, some cheeky people decide to buy their followers, which then results in a low engagement rate. To work successfully with influencers, you need to make sure that their followers are active and engage in each of the influencers post. If there is no engagement, there is no success.
2. Relevance Is Key
There is no point in reaching out to a ‘Mummy Blogger’ to try and promote your clothing brand if it is for teenagers-young adults. This is a waste of your time and will get you no-where. You need to make sure that relevance is going both ways and that your brand and the influencers brand compliment each other.
3. Personalise When Reaching Out
We can tell you right now, that if you send a general, automated message to an influencer you want to work with, chances are they are going to turn you down. Why? Because they’re not stupid, duh! They can easily tell if a message has been automised. You need to SHOW the influencer you WANT them to represent your brand and show that you have taken the time to invest in them personally.
4. Mutually Beneficial Outcome
Sure, it would be amazing if you finally landed that influencer you have been trying to reach for months BUT if it has no beneficial outcome to your own brand then why are you wasting your time? Make sure you do your research, research, oh and research.
Need extra help in social media content and advertising? Our social media support will ensure you’re using the right platforms for your business. Whether it is content creation, ad campaigns, and social media lead generation; you name it. Contact us today!
Written by Francesca Walker.