It’s not a secret that people spend a ridiculous amount of time on social media (us being guilty also…oops), which is why Facebook advertising is one of the most efficient marketing methods today — but it’s also important to realise that it isn’t for everyone. Marketing always comes down to your audience and if you have a large audience on Facebook, then ding ding ding, Facebook advertising should be a main priority.
Social media is a tremendous way to increase not only exposure and traffic for your business, but you can also create loyal customers and generate leads and sales. Targeted campaigns tailored to driving traffic are generally successful, where as ad that are aimed to increase page likes or build flowers may not be the best use of resources — again, it all depends on your audience!
With anything there are pros and cons, right? Here are what we believe are the top four pros and cons when its comes to Facebook advertising:
PROS:
Inexpensive – who doesn’t love saving those extra dollar bills here and there?! You’ll be surprised how much you can gain from spending so little
Micro-targeting & re-targeting – Facebook ads are known to be the best advertising tools for targeting to your correct target market and being able to re-target is an added bonus
Wide audience – your audiences is as limited or unlimited as you want to make it!
Ease of use – it may seem daunting and confusing at first if you’ve never used it before, but trust us, it’s a breeeeeeeze once you get the hang of it
CONS:
Diminished organic reach – yes, you want your views to be organic, but that can be an almost impossible task
Lots of commitment and time consuming – you have to make sure you’re on top of your game when tracking Facebook ads to see whether any changes need to be made
It’s not the most preferred social platform anymore – sure, millions still go on Facebook, but it isn’t there most preferred compared to others because they know of all the ads being pushed towards them
Users have to view their feed – for someone to be able to view your ad they have to view their Facebook feed
Do the pros outweigh the cons? It’s hard to tell but we definitely do believe Facebook advertising is one of the most efficient ways to get your product out their and if you haven’t tried using it yet then get onto it! You won’t regret it. If you need help getting started our team at Allure Creative can help assist with your digital marketing strategy, content creation and management of platforms. Book in a free initial one-on-one meeting today