Remarketed Advertising on Social Media

What is remarketing?

Hands up if you’ve ever been in this situation:

It’s Sunday night, you’re sitting on your couch casually browsing shoes online and spot a pair of pumps you love but know you don’t need. You click the “add to cart” button just in case you convince yourself that you do need another pair of shoes in the next 3 minutes. Finally you decide "no, I really don’t need these shoes” and close the app or browser. The next day you’re scrolling on Instagram liking all the relatable memes and BAM there’s those shoes from the other night! What! How on earth are they on your feed? It must be a sign from the universe telling you that you need them. Next minute, you’re posting your #OOTD picture with those shoes on your feet. That, my friends, is a successful remarketing campaign.

In marketing jargon ‘remarketing’ (or retargeting - they’re the same thing) refers to a strategy that reaches out and re-engages your old leads via different platforms to remind them of you. Old leads can be anyone who has visited your website or profile, interacted with your ads or added your product to their shopping cart. You are essentially targeting people that have come across your brand before or what we call “warm” leads. These people are more likely to convert as they are aware of your brand and have shown enough interest the first time to visit your site or profile. 

Why remarket?

Soooo let’s talk stats. Only about 4% of initial visitors to your site convert. That’s a 96% loss of potential leads. Pretty disappointing, huh? Especially when you’ve invested all your time and money into perfecting your business. If you own an online store, the average person has to visit your store 10 times before making a purchase. So how do you keep people coming back? Fortunately this is where remarketing is your heaven-sent saviour from the digital gods. Your targeted ads will follow your leads on various ad networks such as Google, Facebook, Instagram, Twitter and LinkedIn reminding them of your existence. 

Facebook/Instagram remarketing

For this post we are going to focus on remarketing on Facebook and Instagram - two of the biggest social networking sites today. During a Facebook conference call in July 2018, Mark Zuckerberg confirmed that Facebook now has more than 2.2 billion monthly active users, with almost 1.5 billion using it every day. In addition to that, the photo-sharing platform Instagram has more than a billion daily actives and that number is growing. David Wehner, the CFO of Facebook stated, "Instagram is growing more quickly and making an increasing contribution to growth, and we've been pleased with how Instagram is growing. Facebook and Instagram are really one ads ecosystem.”

Now that’s an extremely huge statistic and we can loosely translate that as almost all of your potential leads are using either one or both of these platforms. 

Should I remarket on Facebook/Instagram?

Although Facebook and Instagram have some impressive stats, it is vital to find out which ad platform will work best for remarketing your business and reaching your objective. Consider where the majority of your warm leads are and focus on those platforms. LinkedIn, for example, is an oasis for B2B marketing but not too helpful for a small business selling an organic beauty product range (who would benefit heaps more from Instagram.)

 So how do you find out where your leads are coming from? One word: analytics. Track your data, track it again and then track some more! Install a Facebook pixel onto your website and use Google analytics to discover a goldmine of information readily available to you. If you find that most of your leads are using the two social networks then you know Facebook/Instagram is your answer. 

Marketing strategy 

It’s a no-brainer that having a clear social media marketing strategy will always yield exceptional results. Do you ever wonder if that $5.00 you spend on the “promote/boost” option that Facebook offers under each post is enough to get you the results you want? We don’t think so because Facebook doesn’t setup the proper parameters when boosting posts. That money you spend on boosting a Facebook post could be used instead to remarket to your warm leads that are more likely to convert.

A successful Facebook/Instagram marketing campaign involves 2 important components:

1.     Creative content that is engaging and grabs people’s attention. Remember you are competing with millions of posts daily plus the latest change in Facebook’s algorithm favouring friends and family means fewer posts from business pages are being seen in user Timelines.

2.     Remarketing to your warm leads with a call to action. It’s not enough just to be seen, you have to be remembered in order to have a higher rate of conversion. We live in a busy world and sometimes a remarketed ad is all someone needs to see to remember why he or she was interested in your business in the first place.

Every business can advertise on Facebook, but it’s how effective your marketing strategy is that will determine whether you succeed or fail. We can help you through the process by analysing, strategising, developing, implementing and reviewing marketing campaigns to optimise your presence on each platform. We’ll also assist you with remarketed ads so you get the maximum return on investment on these platforms. Facebook and Instagram can be very important spaces when used efficiently and we’re here to help you succeed and watch your business grow. We can work with you to build killer campaigns and to avoid you wasting your time, energy and especially money.

To find out more about our strategic marketing services click here.

If you have any questions or would like to know more about our remarketing techniques get in touch with us today.

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Case Study

AIRhub™

We delivered a combination of brand content and sales driven marketing. We focused on retargeting users who visited the website and also interacted with the brand on Facebook and Instagram. The audience was remarketed with a Dynamic Product Ad (ad specific to the product they showed interest / visited on website) as well as a new product launch featured ad.

Website built and installed with Facebook Tracking Pixel

Audience Segments and Retargeted Adverts Built and Managed

Results

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Testimonials

“Working with Tenille from Allure Creative has been a dream. We had all the element of where we wanted to be, but with a large workload and only a basic knowledge of social media marketing we were falling behind.

We were hesitant with bringing in an outside agency as we have had poor experiences in the past, mainly due to lack of understanding of our industry.

Tenille took the time to listen, ask questions and really get to know our business. She is genuine, communicates well, delivers on time and has a definite skill in marketing.

It’s only the start of our journey with Allure Creative but since then we have been more consistent with our social media marketing, our brand message is stronger and we have direction and a plan to continue forward.”   

Tammy
Tanks West

“Tenille was a pleasure to work with on our social media marketing. She always responded to queries in a very timely manner, she was very professional and nothing was ever too hard. She really got to know our brand and industry, and provided valuable insights and recommendations when needed.”

Lisa
Friendlies Pharmacy

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“We worked with Tenille on the launch and execution of an exciting match day promotion with Virgin Australia. She assisted us in creating marketing assets across various mediums including digital, print and outdoor. Tenille was great to collaborate with and created high quality material within tight deadlines. We look forward to working with Tenille again.”

Rachael
West Coast Eagles

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Find out more about our strategic marketing and content creation services

Should I Be Using Facebook Advertising?

It’s not a secret that people spend a ridiculous amount of time on social media (us being guilty also…oops), which is why Facebook advertising is one of the most efficient marketing methods today — but it’s also important to realise that it isn’t for everyone. Marketing always comes down to your audience and if you have a large audience on Facebook, then ding ding ding, Facebook advertising should be a main priority.  

Social media is a tremendous way to increase not only exposure and traffic for your business, but you can also create loyal customers and generate leads and sales. Targeted campaigns tailored to driving traffic are generally successful, where as ad that are aimed to increase page likes or build flowers may not be the best use of resources — again, it all depends on your audience! 

With anything there are pros and cons, right? Here are what we believe are the top four pros and cons when its comes to Facebook advertising: 

PROS: 

• Inexpensive – who doesn’t love saving those extra dollar bills here and there?! You’ll be surprised how much you can gain from spending so little 

• Micro-targeting & re-targeting – Facebook ads are known to be the best advertising tools for targeting to your correct target market and being able to re-target is an added bonus 

• Wide audience – your audiences is as limited or unlimited as you want to make it! 

• Ease of use – it may seem daunting and confusing at first if you’ve never used it before, but trust us, it’s a breeeeeeeze once you get the hang of it 

CONS: 

• Diminished organic reach – yes, you want your views to be organic, but that can be an almost impossible task 

• Lots of commitment and time consuming – you have to make sure you’re on top of your game when tracking Facebook ads to see whether any changes need to be made 

• It’s not the most preferred social platform anymore – sure, millions still go on Facebook, but it isn’t there most preferred compared to others because they know of all the ads being pushed towards them 

• Users have to view their feed – for someone to be able to view your ad they have to view their Facebook feed 

Do the pros outweigh the cons? It’s hard to tell but we definitely do believe Facebook advertising is one of the most efficient ways to get your product out their and if you haven’t tried using it yet then get onto it! You won’t regret it. If you need help getting started our team at Allure Creative can help assist with your digital marketing strategy, content creation and management of platforms. Book in a free initial one-on-one meeting today

How To Successfully Work With Influencers

If you’re currently reading this it means you want to know more about how to work with influencers (duh..). As social media is continuing to grow and grow, it’s no secret that advertising your brand through influencers is one of the best ways of getting your brand out there. The way you approach influencers can make or break your relationship with them and not gonna lie, it can be a bit scary sometimes.

Well don’t worry; we’ve got you covered. Here are our top four tips.

1. Engagement Over Numbers

You’re probably thinking, what the heck are you talking about? Isn’t followers key? Well yes, but in some cases, some cheeky people decide to buy their followers, which then results in a low engagement rate. To work successfully with influencers, you need to make sure that their followers are active and engage in each of the influencers post. If there is no engagement, there is no success.

2. Relevance Is Key

There is no point in reaching out to a ‘Mummy Blogger’ to try and promote your clothing brand if it is for teenagers-young adults. This is a waste of your time and will get you no-where. You need to make sure that relevance is going both ways and that your brand and the influencers brand compliment each other.

3. Personalise When Reaching Out

We can tell you right now, that if you send a general, automated message to an influencer you want to work with, chances are they are going to turn you down. Why? Because they’re not stupid, duh! They can easily tell if a message has been automised. You need to SHOW the influencer you WANT them to represent your brand and show that you have taken the time to invest in them personally.

4. Mutually Beneficial Outcome

Sure, it would be amazing if you finally landed that influencer you have been trying to reach for months BUT if it has no beneficial outcome to your own brand then why are you wasting your time? Make sure you do your research, research, oh and research.

Need extra help in social media content and advertising? Our social media support will ensure you’re using the right platforms for your business. Whether it is content creation, ad campaigns, and social media lead generation; you name it.  Contact us today!

Written by Francesca Walker.

Our Top 5 Tips To Keeping Your Instagram Consistent & Relevant

We can all agree that Instagram is one of the best photo sharing apps to have ever been created, right? Because let’s be real, scrolling through your Instagram feed in the morning stalking accounts dedicated to dogs is the only reason we even get up. In all seriousness though, it is a great way for individuals and businesses to connect and share their own personal branding online, but it’s not as easy as it looks.

There are multiple elements that go into building your Instagram and an organic following. Here are our top 5 tips on how to keep your Instagram consistent and relevant to your business or brand.

1. Colour Scheme

There’s nothing more aesthetically pleasing than going onto an Instagram account and all of their photos have the same colour scheme (and if you think otherwise then you’re lying to yourself). Achieving this is simple. For example, if you want your colour scheme to revolve around blue, then ensure that all the photos you take have blue within them or you can also edit your photos the same way each time to also ensure the colour scheme is the same. Hot tip: we love to plan out our Instagram photos in an app so we can see the overall picture of what it would look once the photos are all posted.

2.  Lighting

I’m sure you avid Instagram users should know this by now. Lighting is absolute KEY in any great photo. Hot tip: if you’re taking photos outside, have the natural light coming towards you not behind you to get that #glow.

3. Similarity/Style

What is the deciding factor when going to follow someone on Instagram? Simple — all photos are similar.  Similar photos also make your Instagram account look clean, put together and that you actually thought about it and aren’t just posting on a whim.

4. Relevance

As social media has risen, your online presence is also your brand, so you want to make sure what you’re posting is relevant to who you are or what your business is about.

5. Post Daily

Last, but certainly not least, is that you should post at least once every day. By doing so, it will increase your engagement rate, but posting too often will drop it. You also don’t want your followers to get annoyed with multiple posts a day, which results in them un-following you.

If you apply our top 5 favourite tips to your Instagram accounts, you will slowly see those cheeky followers start to roll in.

Written by Francesca Walker.

A New Start to Marketing Your Business

As New Year rolls around why not make 2018 the year your business kicks off with a strong online presence. With the new year approaching, it’s a good time to set goals, define directions, and declutter. But, to be a step ahead, starting off the new year with a BANG requires some planning and forethought. If you want to set yourself apart from the pack, why not start now and give your business that fresh New Year’s glow. Even better, plot how you are going to improve your business’s presence on social media.

Take the time this December to set out your goals. This means organising your efforts by deciding on the direction you want to take your business. Reflect on where you are now and where you want to be; ask yourself if you have planned enough for the year ahead. Are you prepared? 

Plot Your Schedule

Do you have a set content schedule for social media? Or have you deviated from it, leaving it on the backburner until a better time announces itself? Consistency is key, and if you have found yourself straying from regular posting this past year, plotting and planning might be your recipe for a successful new year. Prepare yourself a social media marketing calendar and decide on how regularly you need to be posting and what sort of content you need to be publishing. If you don’t have time to regularly schedule posts on social media, there are platforms to help you do so. For instance, Facebook lets you schedule posts in advance, and Hootsuite has got you for advance scheduling on platforms like Instagram and Twitter. 

Figure Out What Works

The miracle of social media is that it can automatically store and analyse your social media accounts and, rather than having to ask around, the internet can tell you where you’re falling short. People go online because it’s quick and efficient — so make sure your page reflects that. Figure out from your platform’s analytics what’s failing to get interest, and then research what you can do to improve this. If in doubt, look at other similar online businesses that are doing well and study their social media accounts. 

Remember the Aesthetics

A common mistake made on business accounts is forgetting about the importance of aesthetics. Your social media accounts should not only act as a second door to your business, but also as a window. Nice, clear images make viewers feel enlightened on your company’s success. Good photos connect to the customer through their aesthetic appeal and are met with positive reception. Ensure what you’re posting is relevant and reflective of your company image. If you don’t have the skills to take your own photos, hire someone who does, or even circulate other’s professional images (just make sure to credit the photographer!). 

Proofread Twice.

Sometimes the easiness of social media can be both a bad and a good thing. On one side, you can send out a post in a matter of seconds; on the other side, you forget the importance of taking care with your content. While social media is a demanding platform, keeping up with your viewership without compromising the integrity of your work remains important. Keep your editing consistent. Much like an email from a false millionaire cancer patient, you don’t want your lack of editing to fail you. Check for errors once before posting — and then again after.

Take Risks 

The thing with risks is that there is always somewhat of a payoff. You either push yourself forward and enjoy the success, or you learn something new and improve as a person. What can your business afford to take risks on this coming year? One thing more people need to be taking advantage of on social media is the power of influencers. Is there a successful social media account that could promote your business/product? Could you be paying to boost certain posts online? Could your business benefit from a website upgrade? Figure out what you need to be taking risks on and work with it. You never know what success it could bring you.  

If you are about to launch your company online or need help developing a new marketing strategy for the new year then contact us today.

Written by Ashley Valli 

HOW TO BUILD TRUST WITH YOUR AUDIENCE

You wouldn’t buy anything from someone you didn’t trust, and your ideal customer is no different.

Think about how you feel when you purchase a product or service. You feel good about buying into that product or brand, because some part of you agrees, accepts or feels part of that brand. You feel proud that you align with what that product or brand represents.

It’s important to note that people are more likely to change their mind or behaviour when the result will make them feel better about themselves or accepted as part of a larger group.

So, when it comes to marketing your brand it’s a great idea to consider user-generated content (UGC) or a process that encourages positive customer reviews, as these are great ways of showing your audience that other people are already happy customers of your brand.

Studies have shown that user-generated content is 50% more trusted by online social users. That’s because the content shared by your social circle will be more honest than advertising from brands.

Social marketing is your word-of-mouth marketing on a new platform. So take your conversation online and make genuine connections.

If you need a hand or you’re afraid of taking the first step, give us a call today on 0411 597 016 and we can help you strategise the best approach to start connecting online.

Creating Customers Personas

By developing unique marketing personas, businesses are better able to identify their target audiences.

Marketing personas (also known as buyer personas), are drawn up to illuminate and mimic your customers’ behaviour patterns. The benefits of these personas, which are generally fictionalised versions of a brand’s target consumer, include:

• Better informed marketing strategies
• More cohesive internal language around consumers
• Improved quality of the customer experience

Figure out your customer personas to help identify and target your marketing campaigns 

Key Instagram Metrics You Should Measure

With access to so many insights and stats across social media channels it can be overwhelming to know what you should be looking for and what you should be analysing.

Where do you even start?

1. Received Comments.
Engagement. Whilst receiving likes are nice, comments are what we’re looking for. Consider the amount of time it takes to like a photo compared to writing a comment. The more engagement you have the better relationship you have with a customer base. This means your message is really resonating with the right people. You’re building a loyal following and a community.

2. Engaging Hashtags
Make sure to monitor and review which hashtags gain you more likes and engagement. Putting together a simple list is a great start and time saver, that way you can add them into relevant posts as often as you need to.

3. Engagement Per Follower
What is your engagement interaction relative to your follower size? You can’t compare your companies profile to that of larger brands like Nike who have millions of followers. This is a key indicator to understanding if your followers are resonating with your content. Try to create content that keeps your audience checking back in with your page.

4. Followers Gained.
How much reach are your post getting? It’s important to measure this metric over a period of time, not day by day. Whilst it’s important to grow your page followers its also important to keep up your engagement. You can look to collaborating with influencers asking for shout outs which is a word of mouth between networks. This will help you grow your reach and increase your followers.

5. Referral Traffic
How much traffic is your website receiving from Instagram? Although the platform lacks a click through link of posted content it only provides marketers with a website like on the bio of a page, this could seem limiting but simply ensuring that your call of action leads the user back to the bio link which can be customised will mean you can track your conversion per post.

There are some great online tools to help you track and schedule in your social media content. We love using Hootsuite and Iconsquare. For more information on how to report and analyse your data for optimal results, simply give us a call and we can organise a one-on-one workshop.

If it all seems too much, find out more about our social media marketing packages we have on offer.

The Shift to New Culture Makers.

In this digital age, the way we interact and take in information is ever evolving. For a brand to reach it's potential customer in this social age they should look to collaborating with influencers also know as the new age “culture makers". These creators are a brands' link into the right target market. This shift in the way consumers filter and interact with new products and brands are becoming ever more apparent.

When seeking out an influencer it is important that the influencer share their experience with the brand as authentically as possible, over their social media channels, so to resonate with their unique audience whilst integrating the band (or product) into their story.

What should you look for when finding you ideal influencer and marketing?

1. Authenticity from a shared purpose
Find a collaborator who’s audience is true and authentic and is in line with your brand.

2. Don’t just broadcast; build a community
It’s not a hard sell it’s building a relationship based of like minded values

3. Get creative
It’s social. Loosen up the traditional sales pitch and get real with your customers. Be engaging.

4. Ask yourself: “Who will LOVE this?”
Find what truly resonates with your audience indulge in their passions, be different and take a risk.

Knowing how a brand fits in with a content creator is an art, and that’s where we can help you source and reach out to the right influences. It’s about finding the right place and time for your brand to filter in, create meaning and connect.

If you need help growing your business online, we provide several packages to help you get set-up, connected with the right people and to manage your page. For more information on these packages:

Are You Setting The Right Social Media Goals?

We break down some of the most common social media goals used to track your online performance.

You want to make sure the time you are investing on social media is paying off and that you are creating and connecting with the right people for a conversion.

So, let’s look at creating SMART social media goals

SMART is an acronym for:

- Specific: Make sure your goals are clearly defined and simple

- Measurable: Use your analytic tools 

- Achievable: Is your goal possible?

- Realistic: Do you have the time and capabilities to invest in making these goals?

- Time Sensitive: What’s your time frame?

You should see that when you invest time in social media marketing you are increasing your brand awareness online whilst also increasing your sales. The more engagement you have with your audience the better the relationship you will have and the more likely you are to be top of mind when your customer is in the decision making cycle.

It’s important to keep these SMART goals in mind when setting your social media strategy as it will be the small adjustments and add on’s that you make along the way that will help you achieve better outcomes.

If you need help launching your business online we are able to assist you every step of the way.
 

Building A Brand

You can have a business without a brand but why should you have a brand? A brand gives a business its unique identity. It identifies the look, feel, voice and personality of a company. Think about it, what is Nike without its brand?

A brand should authentically represent itself communicating clearly what its products or services mean to its customers. It’s not magic, its insight. Here are the key elements you’ll need to explore to ensure your brand is on point.

What is your brand philosophy?
Put together a vision board filled with words, pictures and drawings that resonate with your brand. 

What is your brand personality?
This helps define what you do and what you don’t do, where you draw the line and what differentiates you from your competitors.

What’s your value proposition?
In a single sentence, your value proposition aligns key people in the business with a single purpose and explains why customers should buy your products.

What’s your story?
This is as individual as you are and it needs to tell your audience who you are and why you’re doing what you do. Essentially it is your “Why”

What’s your tone of voice?
A big part of having a clear brand voice is familiarity - it makes you recognisable as a brand and people know what to expect.

These are all essential questions we asked when building your brand and identifying your brand position in the market place. It helps us distinguish your look and understand which media channels may work best for your brand.

Now that you’ve had time to reflect on your brand it’s time to start creating. To get started we have a design starter pack which gives companies a logo and all their main branded collateral. For our branding packages price list click the button below.